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Daniel Goleman: Ecological Intelligence |
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Written by Sarah Spitz, KCRW
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Monday, 25 May 2009 |
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What does "green,” "eco” or "organic” really mean? How do we measure the sustainability of the products we buy?
The business rule of thumb in the last century—cheaper is better—is being supplemented by a new mantra for success: sustainable is better, healthier is better, and humane is better, too.
The bestselling author of Emotional Intelligence says consumers can develop Eco-IQ through new technologies that reveal the impact these products have on our environment. Sarah Spitz talks with Daniel Goleman about his new book, Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything.
Daniel Goleman is the author of the international bestsellers Emotional Intelligence, Working with Emotional Intelligence, and Social Intelligence, and the co-author of the acclaimed business bestseller Primal Leadership. He was a science reporter for the New York Times, was twice nominated for the Pulitzer Prize, and received the American Psychological Association’s Lifetime Achievement Award for his media writing. He lives in the Berkshires.
Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything
(Read a Chapter One as a PDF by Clicking Here.)
The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence—revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.
We buy “herbal” shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a “mirage,” and illuminates our wild inconsistencies in response to the ecological crisis.
Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.
But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This “radical transparency” will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.
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Post a comment for an additional 5% off our already-low prices! |
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Post a comment on one of our news articles, or a review of a product you've ordered from us in our Mercantile, and we'll email you a COUPON CODE good for 5% off on your next purchase.
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The fine print: Your comment or product review must be relevant to the subject or product to which you're posting. Once we've reviewed and approved your comment, we'll email you a Coupon Code, usually within 72 hours, that you can use on your next purchase in our Mercantile. We're a family oriented Website, so keep the language to PG, be polite, and try to avoid snarkiness. Coupon Codes cannot be used in conjunction with any other offer or coupon code, are good for one purchase only and do not have an expiration date. This offer is subject to end at any time.
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